Havaianas Brand Extension
In 2008 I led the team that created a range of modular bags and straps for Havaianas. The bags were relaxed, individualistic, uncomplicated and inspired by the Brazilian people and they way they live. We studied the ingenuity of the Brazilian people and how they create things in their daily lives to inspire our design approach. Thousands of prototypes were made onsite in our studio. Rather than fall simply to trends, the team created a distinct color palette curated from photographs taken throughout country to capture the fun, improbable combinations, and vibrancy of Brazil. We placed great emphasis on staying true to Havaianas’s Brazilian heritage while working to make the ideas fresh and true to Havaianas. The bags were introduced at Sao Paulo’s fashion week in June 2008.